The hottest multinational construction machinery g

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Looking at 2019 from the perspective of multinational giants of construction machinery: 6%

the world economy has shown an adjustment trend after entering 2019. The U.S. stock market fell, and the Japanese economy began to show a downward trend after maintaining a tepid state for more than six years. Europe is still in a fog, and it seems difficult to find a clear way forward. China also lowered its economic growth target from 6.5% in 2018 to 6%-6.5% in 2019

the sales volume of construction machinery is one of the leading indicators of economy. According to the industry statistics of the excavation machinery branch of China Construction Machinery Industry Association, the sales volume of excavators in China continued to grow strongly in 2018, with a year-on-year increase of 45% after a huge increase of 99.5% in 2017. The total annual sales volume of 203420 sets set a new record, and the market showed a new feature of "brisk peak season and not light off season"

from these data, how to judge the trend of China's economy and construction machinery market in 2019? As one of the global giants in the construction machinery industry, Hitachi construction machinery naturally deserves attention. Cheng Xiaoming, general manager of Hitachi construction machinery (Shanghai) Co., Ltd., was interviewed by the author a few days ago

the huge charm of China's increment is still

in Cheng Xiaoming's eyes, the Chinese market has great charm, "China can form a significant support for the construction machinery market only by its huge economic volume."

according to the data released by the International Monetary Fund (IMF), the GDP growth rate of the United States in 2018 was 2.88%, and that of Japan was 1.14%, which could not be compared with China's 6.86%. China reduced its growth rate to some extent in 2019, but its market opportunities are still much higher than those of the United States and Japan

due to the huge economic aggregate 5% incremental space is enough to make multinational enterprises' expectations of China in the future significantly different from those of other countries. Similarly, using the relevant data of IMF, compare the total amount of new wealth in 2018 with that in 2017. China was $1442.6 billion, the United States was $1027.6 billion, and Japan was only $1974 billion. The amount of new wealth indicates the scale of market development space to a certain extent The 5% incremental space still allows China to maintain its position as the world's largest market in many industries

Cheng Xiaoming pointed out that not only is there volume support, China also launched fiscal stimulus policies in the year, and the scale of infrastructure has increased significantly, which is one of the main reasons for the soaring sales of construction machinery in the year

should not be blindly optimistic about market growth

Cheng Xiaoming further pointed out that this round of construction machinery sales growth in was mainly driven by the industry's own replacement cycle

the replacement cycle dates back to 2008. In 2008, the "4trillion" stimulus policy launched by the Chinese government led to a sharp increase in excavator sales in 2009 and 2010. Finally, in 2011, the total sales volume could play a role in reducing the damage caused by the earthquake, reaching a shocking 178000 units. The average service life of construction machinery is about 8 years, which means that those construction machinery sold around 2010 have entered the replacement period since 2017

however, the upgrading cycle will always end. Therefore, Cheng Xiaoming believes that the prospects for the growth of the construction machinery market should not be blindly optimistic, not to mention that the national environmental protection policy continues to be stricter. Since April 2016, the national energy conservation and emission standards for construction machinery have been more stringent. The emission standards for diesel engines of non road mobile machinery have been implemented to the third stage, and excavators that do not meet the requirements are gradually being phased out. This has put pressure on some local construction machinery manufacturers in China

advantages of multinational enterprises

in this regard, multinational enterprises with technological advantages have shown their competitive strength. According to the author, Hitachi construction machinery has introduced hybrid power products into the Chinese market in 2016. The fuel consumption of this product is reduced by 31% compared with traditional products, and the carbon dioxide emission is also reduced by 31%

it is particularly noteworthy that as early as 2012, Hitachi construction machinery has achieved sales of electric driven hydraulic excavators in China, which can achieve 100% reduction in fuel consumption. Industry analysts also noted that Hitachi construction machinery is cooperating with China's Hangzhou lanli company to promote electric digging, Shanghai chlor alkali and Bayer materials technology through the effective use of resources

in the era of "Internet +" and artificial intelligence, the demand for the upgrading of construction machinery actually means the demand for high-tech products, which will also highlight the competitive advantages of multinational manufacturers in the future for enterprise transformation and upgrading. For example, Hitachi construction machinery introduced the global service system as early as 2004 to provide data-based service support for customers

according to Cheng Xiaoming, Hitachi Construction Machinery Co., Ltd. developed a consite system in China, which should be divided into the combination of upper yield point and lower yield point, so that the use status of the equipment can be queried in real time on the; In case of serious failure of the equipment, the operator will also receive the alarm information on the and can deal with it as soon as possible

the increment also comes from foreign markets

Cheng Xiaoming is optimistic about the sales opportunities brought by the "the Belt and Road": "we have brother companies within the group and sales points all over the world." This feature of multinational enterprises is very conducive to their sharing of the dividends of the "the Belt and Road"

Hitachi construction machinery has set up a department dedicated to the "the Belt and Road" project, and local dealers have also set up relevant departments. At the same time, according to the different needs of different countries along the "the Belt and Road", it has developed personalized solutions to make the equipment operate more stably, safely and reliably. Based on this, Cheng Xiaoming believes that a large part of the future growth of Hitachi construction machinery will come from markets outside China

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