The hottest multinational companies transform our

  • Detail

Multinational companies transform our learning

"there is a paradox of shortage in abundance." This is McKinsey's evaluation of the employment situation of more than 3 million college graduates in China every year after one year's interview with 83 human resources professionals from Canada, Germany, the United States, South Korea, Australia and other countries

in the report that caused an uproar half a year ago because it claimed that "only 10% of Chinese college graduates are competent for multinational companies", McKinsey actually has a more in-depth analysis. For example, the report points out that 33% of Chinese college students study engineering, while only 20% of industrial power Germany and only 4% of India. However, the main shortcomings of job seekers for engineering positions in China are that the education system focuses on theory, and Chinese college graduates lack practical experience in participating in projects or teamwork. McKinsey believes that these differences lead to the number of young Chinese engineers suitable for working in multinational companies accounting for only 10% of the total number of "talents". Those who also meet this proportion include financial personnel, accountants, quantitative analysts, general talents, life science researchers, doctors and other positions. As a result, McKinsey warned that the looming shortage of talents cultivated in China would have a serious impact on the current multinational companies in China and the increasing number of Chinese enterprises with a global mind

this dangerous remark of the golden age just tells us a fact that most people know. In fact, as early as the 1990s, a group of visionary multinational companies began to gradually participate in the cause of "transforming the learning of Chinese students". However, this kind of work has been dubbed as "corporate citizens" of multinational companies to support China's education and repay the society

however, are MNCs transforming our learning just to prepare for a rainy day, train and select employees, and accumulate reserve forces at all levels? It is true that multinational corporations are not political groups. They are importing an overall cultural system and seeking longer-term and sustainable interests

comprehensive intervention and key guidance

on June 13, Zhang Li was smiling all afternoon. He was pleased that the automation technology experiment center jointly built by Siemens and East China University of science and technology was appreciated by the Ministry of education of China

this experimental center was established in 2005, adopting Siemens' most advanced control technology and integrating Siemens' fully integrated automation (TIA) concept. On the one hand, it serves the normal teaching of the school, on the other hand, it plays a role in scientific research and development, technical exchange and providing students with opportunities for social practice

as the general manager of the organization and Development Department of Siemens Automation and drive group, Zhang Li insists that people are the most important asset in modern enterprises, and universities are the most stable talent pool. "It has always been Siemens' tradition to attach importance to talents." He said that since Siemens officially established Siemens (China) Co., Ltd. in 1994, and transferred the adjusted output to the servo control system, it has carried out multi-level and multi field cooperation with dozens of domestic universities, including donating experimental equipment, providing students with practical opportunities, jointly establishing laboratories, funding projects, assisting in textbook compilation, funding teaching and research activities and teaching reform

"a considerable number of students from universities of science and engineering will enter enterprises like ours after graduation. Enterprises can allocate some resources to support higher education and talent training, which can not only optimize the educational environment for colleges and universities, but also reserve talent pools for enterprises." Zhang Li told BusinessWeek, "this is a win-win situation."

in fact, there are many multinational companies like Siemens that cooperate with various schools in China. By the end of 2005, 97 multinational companies from 14 countries and regions had jointly established 202 joint R & D institutions with 36 key universities of the "211" project in China, including joint laboratories, R & D centers, technology centers, etc., of which 190 had been put into operation before the end of 2005, distributed in 17 cities such as Beijing, Shanghai, Harbin, etc

if the early support of multinational companies for Chinese education was mainly to provide funds and hardware equipment, 1998 was a watershed. In November this year, Microsoft invested heavily to establish Microsoft China Research Institute in Beijing, and officially changed its name to Microsoft Asia Research Institute on November 1, 2001. One of the main functions of the Institute is to support China's education on behalf of Microsoft. In the first five years of its establishment, as the specific implementer of the "Microsoft Great Wall plan", the research institute donated software worth up to 30million yuan to Chinese colleges and Universities - although it was still a donation, the IT giant soon gained revenue. Under the extraordinary appeal of the flag of the first president Li Kaifu, Microsoft China Research Institute has become a holy land for countless computer students in Chinese universities to devote their talents

since then, multinational companies such as Intel and Motorola have begun to participate in China's education through corporate training, technical training and cooperative laboratory projects. Among them, corporate training is usually for multinational companies to train employees in various countries, as well as some lifelong learners, suppliers and customers

we provide professional services, while other manufacturing multinationals are relatively more focused on technical training. Since 1994, Toyota has introduced the t-tep (Toyota Technical Education) program into China's vocational education system in order to teach its advanced technology to China's automobile maintenance schools. In the past 12 years, with the growing maturity of t-tep projects and their expanding influence in China, 20 t-tep schools have been built in Tianjin, Hebei, Henan, Shanghai, Guangdong, Fujian, Yunnan and other provinces

"Toyota is a quite successful provider of technical education and training services, and there will be more and more imitators in China." Zhou Mansheng, deputy director of the National Education Development Research Center of the Ministry of education, said

in fact, from higher education to vocational education to primary education, from technical training to social education, multinational corporations have not only made new breakthroughs in the mode and scale of cooperation, but also began to fully intervene in the field of education at all stages and levels in China

on April 12, more than 30 environmental protection officials, enterprise representatives, non-governmental organization representatives and more than 400 teachers and students from Shanghai, Jiangsu, Shandong, Jiangxi, Sichuan and other provinces and cities participated in the three-day Tongji HSBC future leaders' seminar on environment and sustainable development. Maurice Strong, the first executive director of the United Nations Environment Programme, and Professor Qu Geping, the president of the China Environmental Protection Foundation, were invited to serve as keynote speakers

"as an international financial group, HSBC has always regarded promoting environmental protection as an important mission." Weng fuze, President of HSBC China business, pointed out at the forum that HSBC has a history of more than 140 years in China and hopes to help improve people's awareness of environmental protection and sustainable development by setting up the seminar

in fact, supporting education is a tradition of HSBC. At present, the education projects supported by HSBC in mainland China cover universities, middle schools, early childhood and special education. According to HSBC China, in the university stage, HSBC has participated in sponsoring the college students' self Entrepreneurship Program (SIFE) since March last year, encouraging college students to participate in social practice and using financial knowledge to help the community. The program covers 28 countries and regions around the world. At present, students from 52 institutions in mainland China participate in SIFE projects; In middle school, HSBC cooperated with Junior Achievement to carry out economics education in some high schools in Beijing and Shanghai to help them understand financial knowledge. In the first semester of the project, nearly 30 HSBC employees have served as volunteer teachers for 300 students in six middle schools to teach basic knowledge of economics; In the early childhood stage, HSBC sponsored the "Bibi and friends" program to carry out early childhood EQ Education in 140 kindergartens in Shanghai

Sony has also designed a series of educational support projects for China, from "Sony dream exploration" to "College Student Electronic Design Competition", covering all levels of education from primary school to university. Sony's "Sony dream exploration" Science Park, built at Beijing Oriental Plaza with a US $30million investment, is undoubtedly one of China's leading science popularization places for primary and secondary school students. Over the past five years, the number of visitors has exceeded 500000. The "College Students' Electronic Design Competition" and the "Sony scholarship" have been running successfully for 10 years. A total of 39000 college students participated in the electronic design competition. More than 1000 students were supported by the "Sony scholarship", and the amount of support reached more than 6 million yuan

full coverage of education support seems to be the preference of multinational companies that have terminal products and services in China. The biggest impact of it and other professional and technical multinational companies on Chinese education is in textbook design, teacher training and technical cooperation and transfer based on their own platforms

in 1997, uestc-ti DSP laboratory was established in cooperation with Texas Instruments, the world's largest manufacturer of digital signal processors (DSP). In that year, the University of Electronic Science and technology provided its graduate and undergraduate students with "DSP" technology courses. Among them, "digital signal processing" course also won the honor of the first batch of national quality courses

in 2000, in response to the spirit of "excellent course construction" of the Ministry of education and supporting the construction of computer courses in Colleges and universities, the Ministry of education cooperated with Microsoft Research Asia to implement the "Ministry of education Microsoft excellent course" construction project. In October of that year, the teachers of the school of information technology of Peking University engaged in the teaching of operating system began to form a textbook writing team of "principles of Windows operating system" with Microsoft Research Institute. At present, a teaching platform around Microsoft Windows operating system has been basically established, including three textbooks and a set of teaching courseware. According to the statistics of Microsoft Research Asia, dozens of colleges and universities across the country have adopted these textbooks as teaching reference books

"from a macro point of view, with the help of the funds, equipment and technical concepts of multinational enterprises that provide the widest range of new technology and new product reports, technology transfer, practical solutions and procurement information to the industrial circles in China, Asia, the Middle East and Africa, all kinds of educational institutions in China can realize digestion and re innovation. At the same time, they also bring international advanced educational concepts and ways of thinking." Zhou Mansheng said. But obviously, different from the provision of hardware and funds, the activities of multinational companies to support Chinese education have become obviously oriented, and some of them have even begun to guide Chinese students from the aspects of technology platforms, business values and ways of thinking

start by influencing children

with the help of BP, children in Beijing Dongzhimen middle school began to learn to observe the complicated world with their own eyes

"look! The compound in Beijing is too narrow and life is too crowded." In order to express his feelings, a child captured a bird cage in the courtyard. When presenting the results of the investigation at a subsequent mock hearing, the child held up the photo and said, "residents living in hutongs are like birds in cages. They are too oppressed."

"no matter whether this alley is demolished or not, I will always pay attention to those people who are full of desire." Finally, the teenager said emotionally to his history teacher zhupeihong

at the mock hearing, they were divided into government officials, real estate developers, Hutong residents, environmental protection experts, and urban residents in advance

Copyright © 2011 JIN SHI