The hottest packaging art design is an economic be

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Packaging art design is an economic behavior (Part 1)

the economy of packaging art design is the primary feature that distinguishes it from artistic activities and handicrafts. This is mainly determined by the historical premise of packaging art design

the concept of design has existed since ancient times. Until we talk about design today, the most important change is the change of design purpose. According to the national standard, the design in the art of our company is the materialization of the artist's aesthetic ideal. It can not pursue the utilitarianism of the material, nor need to cater to others' tastes. It can be the embodiment of the artist's personal aesthetic taste. The products of packaging art design are different. On the one hand, it is a work of art, on the other hand, it is also a practical product, and the latter is more important than the former. Practicality can be regarded as the essence of packaging art design products. In this way, the products of packaging art design cannot ignore the utilitarianism of materials. During the industrial revolution, the emergence of mass production is to provide as much material wealth as possible. At this time, the purpose of packaging product design has been fully implemented to economic benefits. Now we analyze that packaging art design is an economic behavior from the following aspects


before the industrial revolution, packaging art design was a workshop type economic behavior

before the industrial revolution, the mode of production was mainly industrial production marked by workshop production. The resulting packaging art design has three economic characteristics:


packaging art design

serves a few privileged classes, thus forming an elite and aristocratic design mode. The products that really have design taste and self-study reflect the awareness of packaging art design are often those high-end luxury goods

In order to continuously improve the level of financial management, packaging art designers have no professional division of labor, and designers and manufacturers are often combined into one. Many packaging art designers are both craftsmen and product completers, and a handicraft cannot be formed without a specific craftsman. In many cases, handicrafts are the patents of some designers and are strictly protected


the technical elements in packaging art design are monopolized. The success of packaging art design products largely depends on the designer's mastery of a unique process. In order to maintain the progressiveness of its technology, packaging art designers often try their best to monopolize the use of its technology. And because many handicrafts are explored in long-term practice and paid for rational and scientific systematic research, they often can only be taught by words and deeds, so they cannot be widely promoted, which objectively also contributes to the monopoly of technology, and eventually leads to the stagnation of handicrafts

Second, packaging art design is the behavior of production and economic development

modern packaging art design is based on the use of machine production and the high development of productivity. The establishment and development of market economy and the great progress of scientific and technological level have provided the possibility and necessity of mass production. Whether it is complete or not, the social structure corresponding to it has also changed greatly. The rise of the middle class has formed the main body of society, and their needs have become the leading purpose of design, which has promoted the democratization process of packaging art design serving the public. An outstanding proposition of the arts and crafts movement that rose in the first half of the 19th century in Britain is to oppose the design of elites. John Ruskin, the leader of this movement, believes that in the past, art was controlled by aristocratic materialism, and its scope has never been expanded, never to make the masses happy and benefit them Instead of producing luxury products, it's better to make some real products... Please stop producing textiles to please the Duchess. You should produce for rural workers and produce something they are interested in

packaging art design is produced under the historical background of the rise of machine production and the popularization of design. In the modern sense, the purpose of packaging art design is first of all practical, which is the most prominent essential expression of the economy of art design. Taking practicality as the purpose of packaging art design means that products must be able to solve people's material problems and provide as much convenience as possible for human life. Art designers often achieve this goal by simplifying the quick start process and adding and improving functions

three interviews found that packaging art design is a behavior of economic benefits

for packaging designers and manufacturers, the practical purpose of design is to seek economic benefits. The designer's purpose is to meet the needs of consumers. The effect of product packaging design must be determined by the ultimate beneficiary of the design - the customer. The manufacture of goods is the manufacturer, and their purpose is very clear: products must have market competitiveness, and there must be a huge market for new goods. Whether it is the designer or the manufacturer, the ultimate goal of driving them to develop new products and improve the design quality is economic benefits, and the only way to achieve economic benefits is the market

the development of packaging art design is accompanied by the increase of modern market. Packaging art design produced in specific market relations, market structures and market regulations must have its unique characteristics, which is mainly reflected in the following three aspects:

1. Packaging designers and manufacturers must seek specific target consumer groups as the object of appeal. As the specific purpose of art design, they largely determine the effect of packaging art design. Any product has a certain target consumer group. In feudal society, there are not only common daily necessities consumed by the general public, but also high-end luxury goods specially designed for the noble class; In the product design of modern large-scale industrial production, the target consumer group has broken the class boundary and extended to the ordinary people. People are equal in consumption. On the other hand, they pay more attention to the particularity of consumption objects, including consumers' occupations, economic income, lifestyle, and peer competition, all of which are conducted in a specific market relationship. (to be continued)

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